AEM PracticeWin the next AEM RFP on margin, not rate
For consultancies running an AEM practice at scale
A human + AI delivery model that lowers AEM delivery cost at practice scale. Same scope, same governance, different cost basis.
The basis points you have been giving back
Offshore quotes and in-house Adobe Cloud teams are pulling AEM RFP pricing down, and the practice has been giving back margin on each cycle to hold the revenue line.
The rate card has already absorbed what it can. Discounting again wins the work at a margin the practice cannot carry.
What is left to move is the delivery cost basis.
Delivery COGS is the lever
Delivery cost of goods sold is where the practice still has room. Revenue and headcount stay where they are. Launch Studio carries the build and migration labor on each AEM Edge Delivery engagement, so delivery time per sprint falls and throughput climbs on the same delivery team.
On AEM Edge Delivery migration work the registered figure is a 70% lower delivery cost than a traditional rebuild. At practice scale that is a cost basis the same team can bid from, lower, with margin intact.
Nothing on the client-facing side moves. The scope, the governance and the people on the engagement are the ones the client already bought.
What stays the same
Governance, brand standards, the team and the rate card
A cost-basis change inside the practice. There is nothing to stand up or staff; the practice has delivered Edge Delivery for years, and what changes is what each engagement costs to deliver.
Governance
- Your delivery governance, QA gates and security review stay in force
- Brand standards and design systems are applied as they are today
- Change control runs through your PMO
The team
- The delivery team on the engagement is yours
- Senior architects spend their time on architecture; the repeatable build labor is carried by the model
- The number works on the team you already have
The rate card
- Bid rates hold
- Margin on the engagement comes from the cost basis, so the practice stops trading rate for the win
- Scope is held constant against the client’s RFP
For the Adobe alliance lead
When the enterprise customer is price-sensitive, the account review needs a lower-cost AEM delivery story that does not cut scope or move the work offshore. This is that story: the same practice, the same governance, delivered from a lower cost basis. It is something to bring to Adobe sellers in an account review, and it depends on no co-sell arrangement.
For finance
A cost-line lever on the AEM practice P&L. Revenue is unchanged and utilization is unchanged. The blended-rate unit economics of each engagement improve because the delivery labor inside COGS goes down. There is no growth assumption in it.
How to test it
Pick a recent AEM bid. We re-run it on our unit economics with scope held constant, and you see our delivery cost basis next to the one you submitted.
That is the only ask on this page.
One recent AEM bid is enough to see the difference in margin
Send the scope from a recent AEM RFP. You get the same scope costed on our delivery model, with the rate card held.