Contentful PracticeMore Contentful builds on the bench you already have
For Contentful partners
United Logic’s human + AI delivery model carries the build and migration work on your Contentful engagements, so demand turns into margin instead of a hiring plan.
Every Contentful build needs the same five or six senior people
Your pipeline converts to a waitlist. Each new Contentful build waits on the same architects and senior engineers who are already carrying the last two.
Winning more means hiring ahead of the margin that would pay for it, and hoping utilization catches up before the next bench review.
The Contentful practice is the core asset. Senior capacity is the ceiling on it.
More delivered per person, from the people you already staff
United Logic’s human + AI delivery model carries the build and migration work inside your Contentful engagements. Your senior engineers stay on content modelling, architecture and the hard parts of each build.
Throughput per person goes up because the repeatable work of a Contentful build (the front end, the content migration, the QA passes) runs through the model instead of through your bench.
The unit economics of each build improve on the same headcount, which is what lets you say yes to the next two Contentful builds without opening a requisition.
What this is not
Launch Studio is not a CMS and nothing in it is wired into Contentful’s internals. There is no content tool and no authoring layer in it. Contentful stays the CMS your clients chose, your team keeps owning the content model, and United Logic builds and migrates the sites that run on it, under your brand.
How an engagement runs
Scope, delivery under your brand, handover
Who is on the call, and what your team keeps doing.
Scope
- Your account lead and architect scope the build with us
- The Contentful content model and integrations stay yours to define
- We size the build and migration work we will carry
- Deliverables are agreed before anything starts
Delivery under your brand
- Your client sees your team and your project plan
- United Logic carries front-end build, content migration and QA
- Your seniors review architecture and sign off; they do not type the components
- Weekly delivery review with your delivery lead
Handover
- Code lands in your repositories, documented to your standards
- Your team runs the Contentful site and the client relationship after launch
- The next build starts on the same model, with the same bench
- The margin on the build is yours
Built by people who have run delivery practices
United Logic was founded by a team who have led digital delivery for enterprise brands and agencies for over a decade, and Launch Studio came out of the margin and staffing problems that come with running a practice. We publish measured results only where we have measured them, so this page makes no throughput or savings claim for Contentful builds. Ask us to walk you through a live Contentful build instead.
When an account wants an Adobe site
Some of your Contentful accounts will ask for an Adobe Edge Delivery Services site, usually for a brand or region that was already on Adobe. The same delivery model stands that site up, with your team still fronting the account.
There is no AEM practice to staff and no second bench to keep busy. Your Contentful practice stays the practice. Edge Delivery is a second line it can bill when the account asks for it.
Turn the waitlist into billable Contentful delivery
Bring the Contentful builds in your pipeline and the bench you have today. We will show you what the delivery model carries on each one and what stays with your seniors.