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Case study · Launch Studio on AEM Edge Delivery

1 Click Compliance

One SEO and GEO compliance finding on a pharma site for healthcare professionals, taken from scan to live in an afternoon. Then the same fix priced through a conventional stack.

Recorded
25 September 2026, one session
The scan
15 issues, 19 tasks, score 84 / B
Followed to live
One fix, the missing article element

A branded HCP site on AEM Edge Delivery Services.

The Optimize module in Launch Studio crawled the page and found four SEO findings and eleven GEO findings.

One click, Send to Plans, turned the fifteen findings into nineteen tasks with a definition of done on each. Nobody wrote a ticket.

How to read the comparison. Each stage below shows Launch Studio on top, as recorded. The conventional stack sits in a drawer under it: a hover or tap pulls out the people, tools, hands-on time and cost the same stage takes with Profound, a crawler audit, GitHub, a developer driving Claude Code and Edge Delivery.

The numbers, stage by stage

Scan to deploy, a missing <article> wrapper

Launch Studio on top. Hover or tap a stage to pull out what the conventional stack takes.

People
Operator
Tools
  • Launch Studio
Duration
5 min
Cost
$10
Conventional
People
Analyst, Tech SEO
Tools
  • Profound
  • Screaming Frog
  • Lighthouse
  • Sheet
Duration
3–5 h
Elapsed: same day to a week
Cost
$240–400
BSA, 3–5 h

People
Operator
Tools
  • Launch Studio
Duration
2 min
Cost
$4
Conventional
People
Analyst, PM, Dev lead
Tools
  • Jira / Linear
  • Sprint board
Duration
1–2 h
Elapsed: 1–2 weeks
Cost
$90–180
BSA + PM

People
Operator + Dev Agent
Tools
  • Launch Studio
Duration
5 min
+ 22 min unattended agent time
Cost
$13
Conventional
People
Developer
Tools
  • GitHub
  • Claude Code
  • VS Code
  • aem CLI
Duration
45–90 min
Elapsed: when the sprint reaches it
Cost
$71–143
Sr FED, 0.75–1.5 h

People
Operator + QA Agent
Tools
  • Launch Studio
  • EDS preview
  • UE
Duration
10 min
Cost
$23
Conventional
People
Reviewer, QA
Tools
  • GitHub PR
  • EDS preview
  • Crawler
  • Lighthouse
Duration
1–2 h
Elapsed: hours to a day
Cost
$93–163
Tech Lead + QA

People
Operator
Tools
  • EDS preview
Duration
Included
Cost
Included
Conventional
People
Producer
Tools
  • aem.page
  • Sidekick
Duration
15 min
Elapsed: with the producer
Cost
$25
PM, 0.25 h

People
Operator, Client
Tools
  • Launch Studio
  • Email / Slack
Duration
1 min
Cost
$2
Conventional
People
Client, Regulatory if visible
Tools
  • Email / Slack
  • Jira
  • Change control
Duration
15 min
Elapsed: 1–3 days, same in both
Cost
$25
PM, 0.25 h

People
Operator
Tools
  • UE
  • EDS live
Duration
1 min
Cost
$2
Conventional
People
Developer
Tools
  • GitHub
  • aem.live
  • Sidekick
Duration
20–30 min
Elapsed: same day
Cost
$32–48
Sr FED, 20–30 min

One fix, total

the <article> wrapper
Elapsed
1 to 3 weeks
about 2 h
95% less
Hands-on time
7 to 12 h
about 40 min
90% less
Cost
$575 to $985
about $55
90% less
Tools
9 or 10
1, then EDS
89% fewer
People
5 to 7
1 + 2 agents
80% fewer
Elapsed: about 2 hours, was 1–3 weeks.

All 15 issues

6 code · 9 content
Elapsed
4 to 6 weeks
3 to 5 days
75% less
Hands-on time
55 to 70 h
10 to 16 h
70% less
Cost
$4,900 to $6,275
$1,045 to $1,670
65% less
Tools
9 or 10
1, then EDS
89% fewer
People
6 to 8
2 to 3 + agents
half or fewer
Elapsed: 3–5 days, was 4–6 weeks.

The other fourteen issues, extrapolated

Estimates for the conventional column, issue by issue. Six of the fifteen are code changes; nine are content changes. Client approval and regulatory review are left out of both columns, since they are the same step whichever way the work is done. Hands-on hours include writing or development, review, QA and the producer's coordination. Where Flight gave a number in the session, the Launch Studio column uses it: the three remaining Content Structure tasks were estimated at 15 to 20, 30 to 40 and 20 to 30 minutes, plus 10 to 15 for the group's QA, 75 to 105 minutes in all with nobody waiting on the user.

Code changes6

  • Missing <article> elementDone in the session

    • Developer
    • Reviewer
    • QA
    Hands-on7 to 12 h
    Elapsed1 to 3 weeks
    With Launch StudioDone. 22 min agent time, about 40 min hands-on.

  • Heading hierarchy skips levels

    • Developer
    • Reviewer
    • QA
    Hands-on3 to 4 h
    Elapsed1 sprint
    With Launch StudioTASK-1 on the branch. Flight's estimate: 15 to 20 min.

  • WebSite schema missing potentialAction

    • Developer
    • Reviewer
    • QA
    Hands-on2 to 3 h
    Elapsed1 sprint
    With Launch StudioAgent task, about 20 to 30 min by analogy with TASK-1.

  • Article, Person and Organization schema (recommendation #1)

    • Developer
    • Content owner for author and org data
    • Reviewer
    • QA
    • Client legal for naming an author
    Hands-on7 to 10 h
    Elapsed1 to 2 sprints
    With Launch StudioAgent writes the markup, about 30 to 40 min. Author identity is a client decision.

  • Two further findings not visible in the recorded screens (Ongoing)

    • Developer
    • Reviewer
    • QA
    Hands-on4 to 6 h
    Elapsed1 sprint
    With Launch StudioAgent tasks, about 20 to 30 min each.
Content changes9

  • No authoritative citations, statistics without sources, unsourced stats under E-E-A-T (three findings, one job)

    • Medical writer
    • SEO
    Hands-on12 to 16 h
    Elapsed1 to 2 sprints
    With Launch StudioAgent drafts sourced citations against the page in one session; writer verifies each one, 1 to 2 days.

  • Low answer-first architecture (14% of sections open with a direct answer)

    • Medical writer
    • SEO
    Hands-on8 to 10 h
    Elapsed1 to 2 sprints
    With Launch StudioTASK-2 on the branch. Flight's estimate: 30 to 40 min, then a writer's edit pass.

  • No author byline

    • Content owner
    • Client legal
    • Developer for the byline component
    Hands-on2 to 3 h
    Elapsed1 sprint
    With Launch StudioAgent adds the component, about 20 min. Who is named is a client decision.

  • Low citation diversity (3 citations, 2 domains)

    • Medical writer
    Hands-on2 h
    Elapsedwith the citations job
    With Launch StudioCovered by the citations draft.

  • No answer islands (no 134 to 167 word self-contained blocks)

    • Medical writer
    • SEO
    Hands-on4 to 6 h
    Elapsed1 to 2 sprints
    With Launch StudioTASK-3 on the branch. Flight's estimate: 20 to 30 min, then a writer's edit pass.

  • No first-person experience signals

    • Content owner
    • Client legal
    Hands-on2 h
    Elapsed1 sprint, or closed
    With Launch StudioLikely declined on a branded HCP site either way. Worth deciding early so the task is not carried.

  • Stale year references

    • Content owner
    • Developer if dates are in code
    Hands-on1 to 2 h
    Elapsed1 sprint
    With Launch StudioAgent task, about 15 to 20 min, plus a quick review.

  • One further Medium finding not visible in the recorded screens

    • Writer or developer
    Hands-on2 to 3 h
    Elapsed1 sprint
    With Launch StudioAgent task, about 30 min.

Conventional totals for all fifteen

Hands-on55 to 70 h
Elapsed4 to 6 weeks
With Launch StudioCode items close in one afternoon; content items in the time it takes a writer to review drafts.

Conventional figures are estimates; Launch Studio times are from the session recorded 25 Sep 2026. Costs use staffing-chart rates ($94/hr blended; operator at $115/hr). Client approval and MLR take the same time in both. Faded figures are roles involved only sometimes.

unitedlogic.ai/demos/geoseo

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Twenty-eight screens from the session behind these numbers: the scan, the plan, the Dev Agent at work, and the ten moments a person stepped in. Register with your work email to open it.

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